Netflix is going to tank simply because it has failed to expand successfully. On paper, they may have setup shops in most countries of the world, however, they have neither been able to provide popular in-demand content, nor have they been able to provide assurances to various governments about "localization" of content.
Netflix' failure in EU
The primary reason for Netflix' failure in the EU is that the company is rarely able to secure distribution rights to popular shows or movies.
Also, Netflix wasn't the first one in this market. A little too late to the game. Finally, Netflix wasn't able to "localize" content or get rights to even popular local shows.
thevarguy.com/secure-cloud-data-storage-...-hurt-online-privacy
Netflix' failure in China
You can't pretend to be a success without making inroads in China. And while American content has made inroads in China, Netflix has not, mainly because unlike most global brands or wannabe global brands, Netflix was unable to hire a bunch of lawyers and get permissions or deal with the local bureaucracy.There are other reasons as well.
www.wired.com/2016/01/netflix-may-never-break-into-china/
Netflix' failure in India
Again, the primary reason for its failure in India is that Netflix usually is late when it comes to getting distribution rights. When people can watch the same content via similar content providers, why would they ever stay subscribed to Netflix. And just like in Europe, Netflix has not even been able to get local shows onboard to its platform, while its competitors have been able to do so.
www.business-standard.com/article/compan...-116032600728_1.html
Netflix' failure in Australia
Same issues. Limited content, failure to study the competition or prepare for it, and similar problems.
thenewdaily.com.au/entertainment/2015/05...x-australia-letdown/
Final Word
Ultimately, Netflix is turning out to be more notorious than Uber, a company that failed to handled regulatory hurdles across the world.
Successful models of fast global expansion include Dominos Pizza, which gets most of its current rev from the markets mentioned above.
You may argue that dominos is not a tech company, but it actually is a tech company.
nrn.com/technology/how-domino-s-became-tech-company
If Netflix can fix content distribution problems, it will be able to succeed.
Thankfully, most content distribution licenses/agreements generally last for only a year. With deeper pockets than the competition, Netflix can simply wait for a year and bid higher in order to secure content that people actually want to see. If they fail to setup within the next year, Netflix will tank, since even in the US, it has greater competition now than ever before.