1.
tarjay
The alternative pronunciation of the big-box store
Target
.
Calling "Target" by the
moniker
"Tarjay" aims to make the shopping experience seem more upscale than it really is.
To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale.
It adds a seemingly French sound to the name, and that sounds impressive :
Ann: Did you buy that button down shirt from the local store in town?
Bruno: No, I bought it from tarjay...oh-la-la
Ann: Oh, you mean Target?
Bruno: Yeah, but calling it Tarjay sounds fancier, and conceals the fact that i am cheap