http://espn.go.com/los-angeles/nba/story...ing-blacks
BEVERLY HILLS, Calif. -- Earvin "Magic" Johnson is launching a basic cable television network targeting black viewers with positive, uplifting images of African Americans.
The former Los Angeles Lakers star tells the Los Angeles Times that his 24-hour Aspire channel also will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.
Aspire's mix will include film, TV, music, comedy, performing arts and shows about faith.
BEVERLY HILLS, Calif. -- Earvin "Magic" Johnson is launching a basic cable television network targeting black viewers with positive, uplifting images of African Americans.
The former Los Angeles Lakers star tells the Los Angeles Times that his 24-hour Aspire channel also will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.
Aspire's mix will include film, TV, music, comedy, performing arts and shows about faith.
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