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Wal-Mart Stores Inc. to sell the iPhone 5C and iPhone 5S at discount prices

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12 Sep 2013 19:34 #154319 by chairman


In what might be an unprecedented move by Apple Inc. (AAPL), the company apparently has agreed to permit Wal-Mart Stores Inc. (WMT) to sell the iPhone 5C and iPhone 5S at discount prices. The 5C, which carries a list price of $99, will sell for $79, and the 5S will sell for $189, compared with the list price of $199.

Apple surely will receive its full selling price from Walmart, so revenues will not be affected, but the optics are unusual to say the least. Discounting a new product just two days after it has been introduced is new ground for Apple, at least in our memory. Why would the company do this?

Always tell someone how you feel because opportunities are lost in the blink of an eye but regret can last a lifetime.
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