movement takes on India's obsession with whiter skin

'Dark is Beautiful' movement takes on India's obsession with whiter skin


Indian actress Nandita Das is the face of the 'Dark is Beautiful Campaign,' which helps spread the message that women shouldn't have to lighten their skin to feel good about themselves. Das says the pressure to be pale has nearly driven some women to suicide.

[color=rgb(17, 17, 17)]Actress and director Nandita Das is fighting to change the idea that Indian women are only beautiful if they have fair skin.

MUMBAI - Looking to find a husband, make friends, and get ahead at work? Then you need to have lighter skin.
That's the all-pervasive message in India, and it's something that one actress is fighting to overturn.
The new poster girl of the "Dark is Beautiful" campaign, Nandita Das, has called out India's obsession with fair skin -- a prejudice she says has driven some young women to the brink of suicide.
"Magazines, TV, cinema -- everywhere being fair is synonymous with being beautiful," Das told AFP.
Described as having "dusky" skin as opposed to a fair complexion, the 43-year-old is well used to Indian preoccupations with color, and not just in the film industry, where she has refused requests to lighten her skin for roles.
"How can you be so confident despite being so dark?" is a question regularly asked of Das, who has preferred to star in unconventional, issue-based films but says she would struggle to get ahead in mainstream Bollywood movies.

Read more: [/color][color=rgb(0, 51, 153)] www.nydailynews.com/life-style/india-obs...498783#ixzz2ll2iWYZI [/color][/color][color=rgb(17, 17, 17)]

dont compromise with the truth Nandita!

black is beautiful.  fuhget that dark bizness.  it does not sound or read right. 

BLACK IS BEAUTIFUL DOES.  AND BLACK IS BEAUTIFUL HAS PEDIGREE





::love::

Mapoui , calm down.

It is the Red dot on forehead that you should think about 

time... if we have it... will take care of that red dot...just as it has taken care of fish on fridays, save for the extremely devoted and fanatic

that speed of decline for that spot has to pick up at some point.  black is beautiful is quite good to accelerate proceedings

Vaginal whitening cream
Last year, a commercial for an "intimate wash" to whiten vaginas emerged, showing a young Indian woman who uses the product to successfully regain her boyfriend's attention.
The advert was widely panned, but a glance through matrimonial websites and newspaper columns suggests that fair skin, at least on a woman's face, remains key to attaining an Indian husband.
Aspiring grooms often state in their adverts their preference for a fair bride, while nearly all women's profiles describe their complexion as fair or so-called "wheatish".
Ekta Ghosh, a fashion designer in Mumbai who specializes in wedding wear, said the message that only fair is beautiful had been passed down to Indian girls for generations.
"Parents, relatives, they all keep saying you should do something to lighten your skin tone," she

so nobody tell dem that skin is crucial to survival in nature..especially is Global Warming is true..that the darker you are the better your chances ::confused:: ::confused::

skin whiteners are helping the world out of the "indian" problem in dues course...by helping those who promote hari kari as solution.

this brings to mind the last Hercule Poirot show...the last one:

the antagonist  hated people and wanted then to die.  and the best way he could find was to insinuate himself into their issues, worsen them with great sophistication, destroying emotional balance of those involved...getting the most prone to kill the less prone and to swing for the crime.

who is behind this burgeoning love for the white skin globally, profiting off it while promoting a life style that surely ends in death

Promoted by Bollywood superstar Shah Rukh Khan, the latest advert shows him tossing a tube of the cream from the red carpet to a young male fan.
Dark is Beautiful has launched a petition against the "irresponsible" video and its message that "fair skin is a prerequisite for success".
So far more than 15,000 people have signed up in protest, but Khan has not responded.

OMG ! so whappen to the pink    :'(