The Good One Direction, Chris Martin, Bono, and Ellie Goulding
Sure, they’re a little self-serving (our talent will save the world!), but star-studded recordings have long been a hallmark of celebrity do-goodery, from “
We Are The World
†to bring attention to a famine in Africa (and later used to support those affected by the Haitian earthquake) to “Do They Know It’s Christmas?,†the 1984 all-star recording to combat poverty in Ethiopia. On its 30th birthday, that holiday tune is being reworked with a
new cast of A-listers
— including One Direction, Ed Sheeran, Chris Martin, Bono, Sam Smith and Ellie Goulding — with all proceeds going toward the UN effort to fight the virus in West Africa.
Just because something is cheesy as all get out, doesn’t mean it can’t be effective.
David Beckham
In West Africa, at least
3,700 children
have lost one or both parents to Ebola, and some 9,000 people have been affected. To help spread a message of awareness and education in the West African nation of Sierra Leone, soccer beefcake and H&M underwear model David Beckham — a UN Goodwill Ambassador–recorded a
video PSA
to encourage those in the country to “take the right measures†to curb the disease’s spread, while drumming up support for UNICEF’s efforts in the area.
Said Beckham in the announcement, which aired on national TV and in town halls and community centers across the country:
Today, the courageous people of Sierra Leone are facing an invisible enemy — a ferocious Ebola disease that’s spreading fast across West Africa. The images are heart-wrenching. As a father, I can’t imagine what it must feel like, seeing your child suffer and feeling so helpless. But there is something you can do. Unicef is on the ground, working around the clock to protect children and families from this deadly virus. Please give Unicef the help it needs to tackle this crisis. We’re in a race against time.