Apple Announces Record iPhone 6s & iPhone 6s Plus Sales

In 2014, Apple set a new opening-weekend sales record by a huge margin with its new iPhone 6 and iPhone 6 Plus. End user sales through the duo’s first weekend of availability topped 10 million units, raising the bar to what seemed like an impossible level. Of course, nothing is impossible when you have the kind of momentum Apple is enjoying right now, and the company just announced that it managed to set a new sales record this past weekend with the iPhone 6s and iPhone 6s Plus.

Last year, selling 10 million new iPhones was easy. Well, of course it wasn’t “easy,” but 2014 marked the first time Apple’s iPhone lineup was made available with large screens, and pent-up demand sent sales through the roof.

In 2015, Apple had to work a bit harder to top its previous iPhone sales record. Instead of just one week of preorder availability ahead of launch, Apple’s new iPhone 6s and iPhone 6s Plus had two full weeks of presales.

In addition to being available for purchase twice as long ahead of launch, Apple also included China among its initial launch markets for the new iPhones. China is one of Apple’s biggest territories for iPhone sales, and last year’s models weren’t officially made available until the fourth quarter.

So how did an extra week of preorders and the addition of China impact early iPhone 6s and 6s Plus sales? According to Apple, more than 13 million people took delivery of a new iPhone model between the handset’s initial release on Friday, September 25th, and the end of the day on Sunday. That number includes all preorders that were delivered through the end of this past weekend, as well as all in-store sales at Apple Stores and partner retail stores.