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00mg
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06 Jul 2016 09:12 #310912
by 00mg
The average American spends 67 minutes a day eating or drinking, according to the US Bureau of Labor Statistics.
That's the equivalent of almost four work days a month and doesn't include the time spent thinking about meals or shopping for ingredients.
Just imagine how much more we could achieve if we did something else instead.
That's the thinking behind a small but growing market of beverages led by the Silicon Valley start-up Soylent, Finland's Ambronite and UK based Huel - companies aiming to liberate us from the tyranny of food while offering a healthy and sustainable alternative.
All three claim to offer a complete meal in a drink. You don't even have to worry about the washing up.
"We are living in a real period of overwork. We think the more we do the better we are," says Brigid Schulte, author of Overwhelmed and director of the Better Life Lab at New America, a non-partisan think tank in Washington.
"We place value on having a crammed calendar, rushing around trying to show how busy and important we are. It's no wonder people don't take time to eat any more."
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