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Hero MotorCorp extends title sponsorship of CPL for 3 years


File: CPL cheerleaders at one of the previous Hero Caribbean Premier League matches at the National Stadium in Providence, Guyana. Photo by Randy Brooks/Sportsfile

The Caribbean Premier League (CPL) is delighted to announce that Hero MotorCorp Limited have agreed to extend their title sponsorship of the tournament for another three years.

The extension of the partnership means Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, will continue their title sponsorship of the Hero Caribbean Premier League until the 2022 season.

The New Delhi (India)-headquartered Hero MotoCorp has been the title sponsor of the Twenty20 cricket league in the Caribbean – popularly called the ‘Biggest Party in Sport’ – since 2015.

Hero MotoCorp has long been a key partner of marquee sporting events – including cricket, soccer, field hockey and golf – in India and across the globe and the extension of their partnership with the Hero CPL further cements their association with world-class sport. It also demonstrates the value that Hero CPL is delivering across the globe for the league’s partners and is a further endorsement of the international standing of the tournament in commercial as well as cricketing terms.

Announcing this here today, Mr. Richard Bevan, Chairman of Hero CPL, said “Hero & CPL have become synonymous in every cricket fan’s vocabulary and we are delighted to join hands with the World’s pre-eminent two-wheel automobile company for three more years. It’s true to say that the Hero CPL wouldn’t be the magical event that it is without Hero’s now long and ongoing support. On behalf of the League and our millions of fans, I would like to extend our thanks and gratitude for this continued commitment to the Biggest Party in Sport”

Dr. Pawan Munjal, Chairman & Chief Executive Officer of Hero MotoCorp said: “Hero is pleased to continue its association with one of the world’s most popular and respected T20 franchise tournaments. Having been associated with the Hero CPL from its inception, it is immensely satisfying to see how the tournament has grown and revitalized cricket in the Caribbean. The Hero CPL has been an outstanding launch pad for budding cricketers who are now competing around the world. The extension of our title sponsorship of the Hero CPL is yet another example of our long-term commitment to the promotion of sports around the globe.” (CPL)

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